Independent advisory · est. 2023

Making founders
worth buying.

I work with a small number of founding teams each year — taking businesses from £1M to £10M in annual revenue, and positioning them for clean exits in the £10–25M range. The same path I walked myself.

Fig. 01Trajectory · 1 → 10 → exit
£1–10M
Revenue range
£10–25M
Exit range
1 of 1
Founder-led
+£50M
Current portfolio value
01 · Approach

Operator first.
Advisor second.

I built and exited a company in the same revenue band I now help founders navigate. Every recommendation comes from inside the room — not from a deck.

The work is private. The cohort is small. The objective is singular: compound the right decisions, eliminate the wrong ones, and arrive at an outcome the founding team is genuinely proud of.

02 · Services
I

Scaling £1M → £10M

GTM tightening, pricing architecture, hiring leverage, and category positioning. Quarterly operating cadence with the founding team — the boring rituals that compound.

  • Revenue engine
  • Margin discipline
  • Org design
II

Exit positioning £10–25M

Buyer mapping, narrative construction, diligence-readiness, and process management. Designed so founders keep optionality — and walk away on their terms.

  • Buyer landscape
  • Narrative & data room
  • Process & terms
03 · Record

Walked
the path.

  1. 2025
    Exit · Click Profits Ltd (trading as MITIGATR)

    Valued at NZD 7M. Turnaround and sale.

  2. 2023
    Exit · The Native Group LLC

    Valued at +£12M. Niche market roll-up of European languages studios.

  3. 2018
    Exit · Lawpow

    Valued at £3M. Content-based site turned into a specific SEO agency for law firms.

04 · Current clients

In the
room today.

A small, deliberately limited cohort of founding teams I'm currently working with.

  • Blue Skies PropertyUK
  • Loft Property InvestmentsUK
  • Sorenborn LLCUSA
  • 1x2 NetworkUK
05 · My fees

Value first,
not price.

Starting monthly retainer
£10,000/ mo

The retainer can be adjusted depending on performance bonuses and / or equity — structured to align with the outcome we're building toward together.

  • Retainer
  • Performance bonus
  • Equity component
06 · Contact

Tell me about
where you are.

A short note about your business, current revenue, and what you'd like the next twelve months to look like is enough to start. I read and reply to everything personally.

Direct
hello@astanm.com
Based in
England and USA